Research on the Competence of Opinion Leaders of Electronic Products Based on DANP

In order to help enterprises identify the opinion leaders of electronic products, reduce cost buyers and sellers satisfied with deal, this article from perspective victory force elements, leader which can key elements build evaluation index system products leaders, according DEMATEL-Basd Analytic Network Process (DANP) method for empirical research. The results show that there is a mutual influence relationship between competency factors products. Among them, activity most important factor, centrality has greatest on other factors. Based study, management suggestions are put forward marketers.